One of the highlights of this year so far was being able to work with Profoto and Socality on an ugly location challenge with two other super talented photographers. We were each provided with a couple of A10s and some modifiers like gels, soft boxes and grids and we were given 15 minutes with a model in an ugly location. When I tell you….I gasped when I walked into this garage!!! It wasn’t like….a cute vintage garage….there were boxes of TP and random Tupperware containers. I could feel the panic rising in my chest but I somehow volunteered to go first. It was truly so incredibly cool to be able to see how everyone harnessed the light in different ways to create images that were pretty in line with our styles. I work with artificial light often, but usually in a studio setting and usually with large modifiers, Nicole Ashley (a super talented portrait and wedding photographer) rarely uses flash and I was blown away with how she emulated the sun. Jonathan Zoteman who creates the dreamiest imagery and shoots frequently in more urban environments, used the light by almost painting with it via shutter drag.

Check out the full video and all of our final images here!

…and while you’re at it, you can enter to win a Profoto A10 and let me tell you, these little lights pack a serious punch for their size! You definitely need one in your kit! You can also vote for your favourite photographer while you’re at it ;)

Check out my final shots of Tasy Nicole with glam by Janna Huget

Leave a comment below and let us know how we did!